The Gender and Development Network (GADN) welcomes the Department for International Development’s (DFID) stated commitment to the promotion of women’s rights and, within this, to the proposed focus on family planning with a ‘Golden Moment’ in July 2012. We see reproductive health and rights as important components in achieving gender equality and women’s rights. Leveraging additional support and funds to meet women’s unmet demand for contraception is a valuable first step. However this can be a difficult agenda to navigate and it is vital that women's rights are at the heart of any initiative. Read the briefing for GADN's suggestions as to how women’s rights should be further embedded in the plans for July and beyond.